Objective
Create landing page for Spotify to promote it’s premium membership.
Process
One of the challenges of this project was the quick turn around needed for the final design. I was provided with the Spotify logo and icon in brand specific colours and the content to be included, but the overall visual direction was up to me.
Spotify premium is a paid membership that lets you listen ad free. Since the majority of Spotify users are under 35 that is the largest pool to convert to a premium membership.
I went for a bright round style with that in mind and to make it look cool and exciting. The lifestyle images were chosen for their age but also inclusivity and vibe.
