Objective
To give a local eatery a full rebrand to create a recognizable brand to be used across multiple mediums and appeal more to the target demographic: young adults high school to university/college age.
Process
BurgerBurger is a restaurant in London, ON that was rated the top 3 burger in Canada on 2019. What sets them apart from other burger restaurants is the quality of meat and the double stack patty that is on every main dish. This rebrand is to create a unique brand that appeals to their target demographic: young adults high school to university/college age.
After researching some local competitors I sketched a few ideas and brought my favourites into illustrator. I wanted to visually incorporate the double stacked burger patty into the logo. The colours were chosen to stand out from the competitors but also feel modern and cool.
To ensure the brand worked in multiple different mediums I imagined how it could be used on corporate stationery, uniforms, ads, and signage.
